Imaginestudio recently designed a logo featuring a submark for Kelsi, a dynamic activewear brand that combines style, performance, and modernity. Kelsi, known for its innovative approach to fitness fashion, required a visual identity that would stand out in the highly competitive activewear market while staying true to its ethos of empowerment and confidence.
CLIENT - KELSIE
YEAR - 2024
SERVICE - Brand Identity
The logo and submark reflect the brand’s commitment to delivering premium, functional athletic wear with a touch of elegance. The submark serves as a bold, iconic symbol of the brand, embodying both movement and strength, while the full logo integrates sleek typography and minimalist design elements to reinforce the brand’s modern and stylish appeal.
This cohesive visual identity will help Kelsi connect with its target audience—individuals who value both performance and fashion in their activewear—while positioning the brand as a leader in the fitness and fashion space.
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